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MORE THAN JUST AN EVENT

Retail Media Summit UK returns—bigger, bolder, and more essential than ever.

RMS UK is more than an event — it’s where the brightest minds in commerce and retail media converge to shape the future. Set at Outernet London, one of the UK’s most immersive venues, the summit brings together C-suite leaders, brand innovators, and emerging voices for a day of insight, connection, and transformation. With 200+ global networks and new players across travel, hospitality, and finance, RMS UK is the international stage for bold ideas and industry-defining innovation.

THE EVENT LANDSCAPE HAS GROWN CROWDED

Cutting through the noise: a new perspective on retail media.

Since launching in 2023 as the UK’s first dedicated retail media event, RMS UK has stood out in an increasingly crowded landscape. With this year’s theme, New Perspectives, RMS UK 2025 answers the call for sharper insights, fresher thinking, and meaningful action to drive the industry forward. The agenda brings together C-suite leaders, agency experts, brand trailblazers, and emerging innovators to challenge the status quo. Discussions will explore the shift from retail to commerce media, in-store innovation, smarter measurement, generative AI, and the role of storytelling in content-led commerce.

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Why attend RMS UK 2025

Retail Media is moving fast — and this is where you catch up.

Meet the power players

Connect with senior leaders from the world’s top brands, retailers, and networks.

Get future-ready

Explore AI, measurement, and media innovation shaping the next era of commerce.

Hear game-changing ideas

Be inspired by bold voices driving creative, strategic, and tech transformation.

Leave with actionable insights

Walk away with practical tools and strategies to power your 2026 plans.

Retail & brand leaders only. Free to attend. Full access.

HOSTED BY THE EXPERTS

HOSTED BY THE EXPERTS

SMG, part of the Next15 group, is the world’s premier retail media operator and a global leader in connected commerce marketing. The company trades over £1.9 million in retail media every day and operates seven of the world’s most advanced retail and commerce media networks, including Boots Media Group, Co-op Media Network, Morrisons Media Group, LS Eleven Media Services, Very Media Group, and Deliveroo Media. SMG also recently launched a world-first travel media network for WHSmith in North America. It is home to the award-winning commerce media agency Capture, and its proprietary platform, Plan-Apps, is the most widely used retail media optimisation system in the UK.

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979 Adweek’s award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media, and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better.

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